ON or Optimum Nutrition has been around in the supplement game for a long time. Their flagship product 100% Whey Gold Standard is their best selling product and is essentially unchanged from it's humble beginnings 20 odd years ago.
Gold standard whey is a Whey Protein Concentrate (WPC) and Whey Protein Isolate (WPI) blend that works out to be around 76% protein. One of the most popular proteins on the supplement market both in Brisbane and Australia it rose to popularity due to its extremely low price point for a US imported protein. Read any bodybuilding forum and you will see for yourself the incredible following this protein has amassed over the years.
So what do we think of Optimum Nutrition Gold Standard Whey? We believe it is a good quality basic whey protein powder with a reasonable percentage of protein per 100g (76%). ON are a good reputable company who has never been found to be fudging their labels percentages but as you can see they don't claim a very high amount.
As far as taste and mixability ON Gold Standard Whey is instantised so it mixes quickly and easily into a light sweet protein shake with your usual strong american style flavours. There are a dozen or more flavours to choose from so this can keep you from getting bored of the same old thing month after month.
Overall Optimum Nutrition 100% Gold Standard Whey is a good basic protein to help increase your daily dietary intake of protein which won't break the bank.