The Betancourt Nutrition story

Betancourt Nutrition™ returned to its roots in 2009 with the launch of the B-NOX™ pre-workout, the industry’s first pre-workout that supported the testosterone response to exercise. It was a product that coincided with a complete re-brand for Betancourt Nutrition™ as the brand committed to creating products that served the most advanced sports nutrition customers. But the re-brand along with B-NOX™ represented more than just a change in appearance, the pre-workout was just a sign of things to come as the brand catered its formulations to the needs of the most dedicated athletes: Creatine with, carbs, muscle volumisers and joint support, night time formula’s that put you into deep sleep within just a couple of hours, products for oestrogen control and concentrated pre-workouts so potent in supporting focus that customers still ask about D-Stunner until this day. Driven by the spirit of pushing the limits of innovation and strength that led its owner to achieve early success with Ripped Juice™, Betancourt Nutrition™ quickly became known as the unsung hero of innovation that led to a nomination for breakout brand of the year in 2013.

As the companies structure changed and regulations changed the industries landscape, many up and coming hard core brands did not last through the years. But off the back of the companies two most successful products: Ripped Juice™ and B-NOX™, the Betancourt brand stood the test of time as industry consumers proved that quality, potency, innovation and great flavours will provide a brand with a loyal following. The B-NOX™ pre-workout in particular has been an industry favourite without any major formula overhaul’s for over a decade. But beyond B-NOX™ the brand also launched an industry first with a non-stim l-carnitine (Carnitine Plus™) that would make you sweat within a matter of moments after taking it. So whether you’re exercising or not you get the thermogenesis you need to burn calories and achieve your goals.


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